Founder
25+ years as a technology founder and CEO. Product Management and Sales accomplished executive. Former collegiate athlete and professional sailor. MBA, Copenhagen Business School. Based in Annapolis, Maryland.
Founded an ontology-driven SaaS company serving Hershey, ExxonMobil, General Mills and many others — bootstrapped and profitable in year one, acquired by Thoma Bravo (now part of Precisely). Established product leadership across both the Gartner Magic Quadrant and Forrester Wave for Metadata Management, Data Governance and Data Stewardship.
Grew revenue from $6M to $120M over a 4-year period and expanded to three additional continents along the way. Established the earliest Data Governance and Data Stewardship solutions in the SAP marketplace, and part of the executive team who sold the company to Goldman Sachs.
Now working beside founders and enterprise teams across data, ontology, models, and platforms — making AI-enabled value measurable and capability transferable. Driving the next wave of enterprise transformation through AI competency and capabilities.
The best coaches work alongside the team, challenge its assumptions, and build skills that stay. At Whip-Smart, Will brings that approach into the work itself — from strategy through data, models, and decisions — until the team can carry it forward.